Balletone Launches new product line and fitness tour...

West Chester, PA, July 2003 - Balletone Inc., announces the launch of a signature line of exercise videos/DVDs, music CDs and "Balletone by Brazilia" fitness wear. Fitness industry leaders, national media, and fitness enthusiasts recognize Balletone, T he Dancer's Workout for everyBODY , as the most innovative new program in the exercise world. According to Jody Hoegstedt, President and Founder of Balletone, Inc., "The response to the program has been tremendous! As the program has grown over the past two years, so has the demand for Balletone exercise videos, CD's and fitness wear. We're very excited to launch this premier line of products." A former professional dancer and fitness expert, Hoegstedt was inspired to develop the unique Balletone program as a means of blending her dance and fitness backgrounds into a single focus.

"Balletone - The Dancer's Workout for everyBODY" exercise video brings the best of dance conditioning into an easy-to-follow fitness format designed to sculpt, tone and condition the entire body. The video inspires women and men alike to move and feel like a dancer as they elegantly transition from one graceful movement to the next with 30 minutes of non-impact Standing BarreWork and a special 15-minute FloorWork segment that tones hips, abs, thighs and that dancer's derriere! "Balletone is an innovative and refreshing twist to traditional fitness," quotes Linda Shelton , international fitness celebrity and producer-director for SOULjourn, Inc. "Not only is it a great workout that most anyone can do, it's fun! Something that's often missing in traditional fitness workouts." The video's music is the refreshing and very popular " Balletone - Music for Strength and Flexibility" music CD, an energizing flow of rhythms influenced by Celtic' New Age, and Asian styles of music that also enhances other exercise forms such as yoga and Pilates. The video additionally premieres the exciting new look of "Balletone by Brazilia", a signature line of fitness wear that blends Brazilian styling with high quality, easy-care fabrics.

The Balletone program has been featured on NBC, ABC TV news affiliates, and Medstar Television as one of the nation's hottest new fitness trends. Other media, including Club Industry Magazine, the New York Sun Times and Healthclub.com have also highlighted Balletone as one of the new and innovative fitness programs to watch. Balletone, developed specifically for the non-dancer, offers the best of dance conditioning exercises presented in a user-friendly fitness format. This "ballet-for-fitness" approach brings the benefits of classical movement and dance to people of all fitness levels. With an emphasis on form, quality and grace of movement, Balletone is designed to enhance body awareness and flexibility, strengthen core muscles, and improve overall conditioning.

In 2002 the Balletone Corporation launched the first 2-day "ballet-for-fitness" instructor certification to offer both AFAA and ACE continuing education credits. This year, Hoegstedt embarks on a national fitness convention tour presenting Balletone workshops and master classes at leading conferences including: Sara's City Workout Mania conventions in Philadelphia , Orlando , Atlanta , Dallas , San Francisco and Chicago ; IDEA World Fitness Convention in Anaheim ; DCAC Fitness Conference in Washington DC ; and ECA NYC and Miami Fitness Expos. "This is exactly what my facility has been looking for in a dance/fitness program!" says Carol Baumgartner, an ECA NYC Balletone master class attendee and a dance/fitness director from New Jersey .